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Special Projects > 2012

Odyssey’s special projects are missions of a different nature, not just an effort to beat the clock and end up in the record books, but projects with diverse and unique objectives.

Chevrolet Trax in Ottawa (December 2012)

Chevrolet Trax in Ottawa

Just before the holiday season at the end of 2012, Chevrolet Canada invited six media teams to the Ottawa area to experience the all-new 2013 Chevrolet Trax, which celebrated its world premiere at the 2012 Paris Motor Show. The Trax represents Chevrolet's first entry to the fast-growing small SUV segment. Canada was one of the first markets of the eventual 140, where it launched.

Tying in the event with the spirit of giving seemed a natural fit. Odyssey and Chevrolet Canada worked with United Way Ottawa to help the lifestyle media to cram six Chevrolet Trax full of Holiday Hampers. Media then visited two local Community Houses to drop off the donations and learn more about United Way’s work in the community.

Cadillac Experience in South Florida (November 2012)

Cadillac Experience

Not a bad day job: Host a group of lifestyle media on a drive from Key West to Miami Beach in a fleet of Cadillacs and experience as much fun and luxury as possible on a three-day road trip. There was snorkeling at John Pennenkamp Coral Reef State Park, the first undersea park in the U.S., poking around Duval Street in Key West, fishing and kayaking at Cheeca Lodge and Spa on Islamorada, touring the harbour of Miami in cigarette boats à la Don Johnson, or just hanging out pool-side at über-cool Delano Hotel in South Beach.

BlissDom (October 2012)

BlissDom Volt

BlissDom Cruze

What is BlissDom?

BlissDom started in October 2008 in the U.S. with the thought that conferences should be a place where bloggers could share an open, honest dialogue to help demystify the process and walk away with useful information. Every year the social media conference grew, resonating with women and men as well. In 2010, the first BlissDom Canada was held. In 2012, Odyssey International partnered with BlissDom Canada’s major sponsor Chevrolet Canada to provide a closed-course vehicle safety demonstration for bloggers and attendees to showcase some of the features, like StabiliTrak, Anti-Lock Brakes and Traction Control, of Chevrolet vehicles that help drivers and passengers stay safe on the road.

Malibu Moms (September 2012)

A group of national lifestyle and social media bloggers, all moms, descended on Cape Breton Island to tackle the Cabot Trail in a fleet of 2013 Chevrolet Malibu sedans.

Malibu Moms

Lunch at Grand Narrows Inn and a warm welcome to Cape Breton Island. The moms spent nights at David MacDonald’s Normaway Inn in the Margaree Valley and at Janet Connor and John Cuthbert’s Four Mile Beach Inn in Cape North. Whale watching, fiddle music and a lobster boil… not much could be more fun?

Spark City Challenge (Summer 2012)

Spark City

Continuing the City Challenge series, the cities of Toronto, Montreal and Vancouver played host to urban road rallies where teams were given a series of clues and asked to complete tasks throughout their city, using social media networks to elicit participation from the cyber world.

War of 1812 (Summer 2012)

War of 1812 wagon

From Garry’s files: When I first got the call from Halifax-based Brookes Diamond Productions to see if I could help out with the logistics of moving the War of 1812 around, I laughed. But the more I listened to a guy I’ve known for 30 years, the more I liked the idea.

“It’s a tongue-in-cheek look at a 200-year-old war that has been designed to put history front and centre for Canadians. It’s fun. It’s educational and creative and we are going to simulate a war that is one of the pivotal foundations of Canada’s history.”

In 18 minutes and 12 seconds. On a 17 x 10-metre mobile stage with a 6 x 3.1-metre LED screen and a 4,000 watt sound system. Mobile. Yes. The stage folds up to become a 31-foot (9.5 meters) custom trailer weighing 20,000 pounds (10,000 kg).

The trailer-stage was designed, engineered and fabricated in three months by Scène Éthique in Varennes, Québec. They are the people who build many of the stages and props for Cirque du Soleil.”

Let’s get this War on the Road.

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