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Special Projects > 2006–2007

Odyssey’s special projects are missions of a different nature, not just an effort to beat the clock and end up in the record books, but projects with diverse and unique objectives.

2008 Audi R8 Trans Canada Performance Tour

2008 Audi R8

To showcase the highly anticipated 2008 Audi R8 mid-engine sports car, Odyssey developed, with Audi Canada, a cross-country tour that commenced in St. John’s at Cape Spear, the most easterly point in North America, on Wednesday, September 12th, and concluded at Mile ‘0’ of the Trans Canada Highway in Victoria on October 9th, 2007.

We hosted 18 different media personalities as they relayed the 4.2-Litre, 420-bhp, FSI V8 engine, quattro permanent all-wheel drive supercar across the country. The Tour stopped at Audi Dealers along the way where customers were given a chance to ride in the R8 and to test-drive Audi’s S8, S6 and RS 4 premium vehicles.

2007 GMC Sierra and Chevy Silverado Challenge

At a test track just north of Montreal, automotive journalists came together to evaluate, on a level playing field, the towing, handling, braking and acceleration capabilities of the major contenders in the light-duty pickup truck market.

Buick Lucerne travels the Trans Canada Highway (2006)

For Buick Division, General Motors Corporation in Detroit, Odyssey developed and executed a motoring adventure for U.S.-based media that centred around the world’s longest national highway, the Trans Canada, that 7,821 kilometre asphalt ribbon that connects St. John’s to Victoria and Prince Rupert.

The drives took place on Vancouver Island and Vancouver, Calgary and the Rocky Mountains. Quebec and Charlevoix, Prince Edward Island and the BonavistaPeninsula in Newfoundland.

Duramax Diesel Heavy Duty Towing Challenge-Beiseker, Alberta (2006)

Odyssey organized a 300-metre 'drag race' on a landing strip at Beiseker airport, near Calgary for a handful of Canadian automotive journalists.

The contenders: a Chevy 2500 Crew Cab pick-up with a 360-horsepower V-8 Duramax Diesel engine harnessed to a 6-speed Allison automatic transmission, a Powerstroke V-8, 325-horsepower Ford F-250 with 570 lbs-ft of torque and a Cummins-powered I6 2500-series Quad Cab Dodge with 325-horsepower and 610 lbs-ft of torque.

The weight: three Road Boss flat-deck trailers loaded with three Case JX55 farm tractors with a combined weight of about 4,000 kilograms each.

Chevy’s Duramax consistently out-hauled the competition by a truck-trailer length, or two, or three. A good day for Chevrolet.

General Motors Vehicle-to-Vehicle Advanced Technology Demonstration and Fleet Product Preview (2006)

Amid lightning, torrential downpours and the brilliant, tropical sunshine of Key Biscayne, Florida, Odyssey worked with General Motors' LAAM (Latin America, Africa, Middle East) Operations and GM's Advanced Technology Division to demonstrate its Vehicle-to-Vehicle Collision Avoidance System and Fleet offerings to broadcast and print media from South Florida, Argentina, Brasil, Chile, Colombia, Ecuador and Venezuela.

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